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Pop-ups & Exhibitions

IN FRAME

Self-initiated · 2026 · Unbuilt

Rhino render of the unbuilt IN FRAME concept in an exhibition hall, showing its open front, dusty plum wave-shaped canopy, ivory curved display shell and seating area — IN FRAME — a setting for photography, publications and conversation.

Overview

An exhibition concept bringing photographs and printed publications together in one setting for viewing, browsing and conversation.

Design study

A wave-shaped canopy draws together photographic displays, a wall-side publication niche and a seated conversation area. The curved sofa and three-legged table invite visitors to sit and talk, while two round plinths mark the open display edge. Developed through a Rhino model and design development drawings, the proposal fits viewing, browsing and seating into a 6 × 3.6 m (about 20 × 12 ft) footprint.

Scope

Exhibition concept
Spatial design development
Model and visualization
Design development drawings

Rhino render of IN FRAME from an alternative viewpoint, showing the open entrance and relationships between the photographic displays, publication niche, round plinths and seating area — Space and entry
An open entrance brings viewing, publication browsing and conversation into one shared space.

Rhino render of the IN FRAME photographic display and rounded wall-side niche with shelves for books and printed publications — Photography and publications
Photographic works meet books and printed publications along a rounded, wall-side display.

Rhino render of the IN FRAME conversation area, with a curved sofa and a long table supported by three cylindrical legs — A place for conversation
A curved sofa and long, three-legged table create a place to pause and talk beneath the canopy.

Drawings

Units: mm · Not to scale.

Full plan from A101 Revision 02, retaining the 6000 by 3600 mm footprint dimensions, local clearances, section references and suggested entry, viewing and conversation route — Plan and use
Entry, viewing and conversation.
View full drawing

Main elevation from A201 Revision 02, showing the wave canopy, publication niche, curved photography shell and furniture; not to scale — Main elevation
Canopy, publication niche and photographic display.
View full drawing

Side elevation

Brand wall and conversation seating.

View full drawing

Plan key

01: Photos
02: Conversation table
03: Publications
04: Seating

People

S: Staff seated for conversation
V: Suggested visitor position

Proposed finishes

M06: Dusty plum · canopy
M11: Ivory shell · curved display
M14: Pale timber · table top
M13: Ivory wall · display backing

Exploded view of the wave canopy, display walls, curved shell, furniture and floor of IN FRAME; not to scale — Component relationships
An exploded view shows how the canopy, display walls and furniture form a shared setting. Not to scale.

Proposed palette

Warm timber, soft ivory, plum and lilac are balanced by bronze-tone accents.

Pale timber
Table, shelves and display tops
Ivory
Walls and curved display shell
Dusty plum
Canopy, ribs and cabinet fronts
Lilac upholstery
Conversation seating
Bronze-tone metal
Columns and fittings

Work with IRUME

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Pop-up shops, exhibitions and booths that bring image, design and space together. See Pop-ups & Exhibitions.

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